Mar 20, 2024

How Automation Improves Ticket Sales

Team Cymbal

For businesses in tech and manufacturing, automation has become a critical tool for driving sales growth and improving customer loyalty. If you’re a venue or event promoter looking for ways to sell more tickets, grow your audience, or improve fan satisfaction - implementing an automated marketing platform could be the right move.

Let’s take a look at how these tools can be impactful for live events:

Personalized and Targeted Communication

Automation tools like Cymbal allow venues and event organizers to automatically segment their audience based on various parameters such as demographics, interests, past ticket purchases, and more.

By understanding the preferences and behaviors of their audience, event creators can deliver personalized and targeted communication that resonates with individual recipients.

This personalized approach enhances the customer experience, increases engagement, and drives more ticket sales. In fact, according to McKinsey, 71% of consumers expect personalization in marketing, and 76% are frustrated without it.

Timely Event Reminders and Promotions

Another key advantage of automation is the ability to send timely event announcements and promotions to potential attendees.

Using Cymbal’s automated campaigns, event organizers can send pre-event reminders, highlight upcoming shows, and offer exclusive discounts or experiences based on how their event is performing.

To drive even stronger results, Cymbal campaigns run across email, text, and social to make sure content connects with the right fan, at the right time, through the best channel for conversion.

Picture this: After a show or performance, venues can automatically send personalized follow-up texts to attendees, expressing gratitude for their attendance and offering a discount code for an upcoming event in a different genre that the fan is interested in.

Moments like these can be valuable for building community around your events and increasing ticket sales.

The Power of Data Analytics

Leveraging an automation platform like Cymbal means you have access to robust analytics and reporting features, making it easy to gain valuable insights into the effectiveness of your campaigns.

By tracking metrics such as open rates, click-through rates, and conversion rates, venues can measure the success of their marketing efforts and make data-driven decisions to optimize their strategies.

These insights help venues understand their audience better, refine their messaging, and continuously improve their ticket sales.


With automation platforms like Cymbal, venues can effectively engage with their audience, deliver personalized experiences, and drive ticket sales. Do you think automation could help your events? Reach out and talk to the Cymbal team.

Team Cymbal